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SumUp acquires London-based Goodtill to expand services to restaurant and hospitality sectors

Goodtill acquisition allows SumUp to further strengthen its value proposition and build new solutions for merchants in the restaurant and hospitality space

London, 19th November, 2020 — Global payments service provider SumUp ( today is announcing it has acquired leading POS software provider Goodtill ( for an undisclosed amount, in a move that underlines SumUp’s long-term commitment to the growth and development of its restaurant and hospitality sectors.

The acquisition, which will see SumUp investing further into Goodtill’s team and products, is the latest in a series of strategic deals secured by SumUp to bolster its product portfolio, following the 2018 acquisition of Debitoor, for accounting and invoicing, and 2019 acquisition of Shoplo, for e-commerce. 

In a year which has seen restaurants, venues, and hospitality businesses operating with limited capacities due to COVID-19 restrictions, SumUp and Goodtill have been at the forefront of industry-wide efforts to future-proof the long-term prospects of merchants and clients in these sectors.

Goodtill’s point of sale technology has meant that hospitality businesses have been able to adapt quickly during the pandemic, offering mobile table service and online ordering. Its latest product, Goodeats, has already processed over 1 million collection and delivery orders providing hundreds of cafes and restaurants with the ability to sell to customers safely during lockdown.

SumUp has also unveiled a host of new solutions and innovations this year to help businesses navigate the operating restrictions brought about by the COVID-19 pandemic, including the introduction of payment links & invoicing options, new online selling functionalities through the ‘SumUp Online Store’, and gift card collaborations with Google, Facebook and Instagram — solutions all designed to help business owners receive payments safely and continue trading in the face of uncertain economic circumstances.

Goodtill serves thousands of small and larger businesses, and venues, with notable clients including Uber Boat by Thames Clippers, Edinburgh Fringe, The SSE Arena Wembley, The Kia Oval, and Leicester City Football Club. The company processes transactions totalling over £500m per year, and has grown its SaaS revenues 100% year on year for the past three years.

Maximilian Stella, VP New Ventures at SumUp comments: “Having worked with the Goodtill team for many years as partners, we’ve been very impressed by their growth, product and company culture. As our conversations progressed, it became clear that our values and mission are closely aligned, and when the opportunity arose to bring the team on board, it became obvious it’s the right choice. 

“Together, we believe we can offer even greater products for merchants in the restaurant and hospitality space, and continue our strong growth.”

Oliver Rowbory, co-founder at Goodtill comments: “For over five years, our aim has been to deliver the best point of service technology to forward-thinking businesses across the restaurant, events and hospitality sectors.

“We’re incredibly excited to be merging our talented team and expertise with SumUp in order to create an unrivalled offering for our clients and users across the world.”

About SumUp (

SumUp is a financial technology company that allows businesses of all sizes to receive payments quickly and simply, both in-store and online. Named as Europe’s fastest-growing company in the ‘Inc. 5000’, SumUp has over 7,000 companies joining the platform every day. With its card terminals relied upon by over three million businesses globally, from hairdressers to artists, from restaurants to taxis, SumUp surpassed an annual revenue of €200 million in 2019. SumUp’s 100% digital sign-up, fast delivery, and quick and easy set-up means that merchants can be empowered by digital transactions within just minutes from receiving their card terminal.

About Goodtill (

Founded by Animesh Chowdhury, Jonathan Hunot and Oliver Rowbory, Goodtill is the leading provider of iPad POS software in the UK & Ireland, powering some of the UK’s most exciting businesses and the largest names in hospitality with £500m of transactions processed annually. It has more than 1,200 customers in hospitality, with POS systems in over 450 cafes and restaurants, along with pubs, bars and nightclubs, hotels, major sports stadiums, offices and schools. 

In 2020, Goodtill has seen rapid growth in Goodeats, its mobile ordering product, which has processed over 1 million collection and delivery orders, providing hundreds of cafes and restaurants with the ability to sell to customers safely and remain open during lockdown.