About Us


Our story began with a developer working in a supermarket by day and a restaurant by night. He began to dream of ways that software could help with the daily challenges of running these businesses whilst also making life better for their customers. Goodtill was born…

Read our Story

Management Profiles

Ani is a University of Bedfordshire alumni who worked in business development and IT roles with various firms after graduating with a BSc Artificial Intelligence and Robotics. In 2010, he launched an integrated online marketing and web solutions agency helping SME's. Since February 2014, he has also been teaching e-business at University of Bedfordshire as guest lecturer.

In 2014, Ani started Goodtill and has been its Technical Director overseeing the evolution of the system and has extensive knowledge and insight on customers' behaviour and requirements.

Oli has always been interested in technology and how technology can support business & people as they look to progress and make change. He has had a successful career in various commercial positions at technology and information-related companies like Alternative Networks, Gartner and Experian.

Oli is one of the founders of Goodtill and is responsible for all in-life customer operational matters from account management to support.

Jonny has 15+ years’ experience in telecoms and technology industries in commercial roles. He started out in tech at Alternative Networks, where he meet Oli and they dreamed of starting a tech business together. Senior sales roles followed at Aurora and Six Degrees Group.

Jonny is the third founder of Goodtill and he has day-to-day responsibility for marketing and new business sales whilst maintaining direct relationships with many clients.

Luke has spent his entire career in tech finance and commercial management roles, all for cloud-centric businesses. He was financial controller at Ultraspeed when they were acquired by Six Degrees Group in 2012, where he worked as head of cloud finance for six more years. He is also a well-travelled drum and bass DJ.

Luke joined the Goodtill management team in 2018 as part of their ambitious expansion plans following the successful completion of their third funding round.

Management Profiles

Why Choose Goodtill?

There are six ways that we think makes Goodtill stand out from the crowd. Here’s why we think you should choose us.

Single Platform Approach
Single Platform Approach

Regardless of the industry you’re in, or the use case, there’s only one Goodtill.

Fit for Purpose
Fit for Purpose

Don’t pay for functionality you don’t need and get more out-of-the box with us.

Open API Integration
Open API Integration

We make it easy for other software providers to work with us – for your benefit.

British-based Team

We have three offices in the UK and Ireland, with all our dev done in-house.

Customer-led Development

Our software, from the beginning, was written with customers and for customers.

Service-led Culture
Service-led Culture

No pushy sales tactics; our team is driven to deliver a great experience in all ways.

Find out more about why you should choose Goodtill

Goodtill is here to help you develop a brilliant customer experience and be innovative at every stage in your journey. Where do you want to go today?

Start-ups
Start-Ups

We help make start-up dreams come true with our new business packages and our helpful advice to getting your business up-and-running.

Scale-ups
Scale-Ups

Opening new premises brings different challenges. We offer centralised management, outlet-by-outlet views and consolidated reporting.

Power-Ups

Being larger and more established doesn’t mean you’re resting on your laurels. We’ll help innovate new customer and visitor experiences.

Success in Numbers

Here are some factoids to give you a feel for the size and scale of Goodtill’s operations. Not too big, not too small – nimble but stable.

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Nearly five years of market heritage

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Happy Goodtill users around the world

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Transactions processed per year

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Successful investment rounds