About Us

Our story began with a developer working in a supermarket by day and a restaurant by night. He began to dream of ways that software could help with the daily challenges of running these businesses whilst also making life better for their customers. Goodtill was born…

Read our Story

Management Profiles

Ani is a University of Bedfordshire alumni who worked in business development and IT roles with various firms after graduating with a BSc Artificial Intelligence and Robotics. In 2010, he launched an integrated online marketing and web solutions agency helping SME's. Since February 2014, he has also been teaching e-business at University of Bedfordshire as guest lecturer.

In 2014, Ani started Goodtill and has been its Technical Director overseeing the evolution of the system and has extensive knowledge and insight on customers' behaviour and requirements.

Oli has always been interested in technology and how technology can support business & people as they look to progress and make change. He has had a successful career in various commercial positions at technology and information-related companies like Alternative Networks, Gartner and Experian.

Oli is one of the founders of Goodtill and is responsible for all in-life customer operational matters from account management to support.

Jonny has 15+ years’ experience in telecoms and technology industries in commercial roles. He started out in tech at Alternative Networks, where he meet Oli and they dreamed of starting a tech business together. Senior sales roles followed at Aurora and Six Degrees Group.

Jonny is the third founder of Goodtill and he has day-to-day responsibility for marketing and new business sales whilst maintaining direct relationships with many clients.

Luke has spent his entire career in tech finance and commercial management roles, all for cloud-centric businesses. He was financial controller at Ultraspeed when they were acquired by Six Degrees Group in 2012, where he worked as head of cloud finance for six more years. He is also a well-travelled drum and bass DJ.

Luke joined the Goodtill management team in 2018 as part of their ambitious expansion plans following the successful completion of their third funding round.

Management Profiles

Why Choose Goodtill?

There are six ways that we think makes Goodtill stand out from the crowd. Here’s why we think you should choose us.

Single Platform Approach
Single Platform Approach

Regardless of the industry you’re in, or the use case, there’s only one Goodtill.

Fit for Purpose
Fit for Purpose

Don’t pay for functionality you don’t need and get more out-of-the box with us.

Open API Integration
Open API Integration

We make it easy for other software providers to work with us – for your benefit.

British-based Team

We have three offices in the UK and Ireland, with all our dev done in-house.

Customer-led Development

Our software, from the beginning, was written with customers and for customers.

Service-led Culture
Service-led Culture

No pushy sales tactics; our team is driven to deliver a great experience in all ways.

Find out more about why you should choose Goodtill

Goodtill is here to help you develop a brilliant customer experience and be innovative at every stage in your journey. Where do you want to go today?

Retail & QSR

If you’re selling dresses, lattes, gifts or brioche buns, our elegant iPad POS and inventory management will help to do so better and faster. If you are blurring the lines between retail and hospitality, or may in future, our retail & QSR deployment makes life simple.

Food & Drink

If you’re providing table service or tabs for drinks, the food & drink deployment compliments our POS software with fast, wireless payment card integration. We also offer kitchen displays, ingredient-level reporting and a host of features that are easy to learn and use.

Leisure & Entertainment

If you’re a stadium, museum or festival, you probably have elements of other industries: a cafe, informal hospitality, formal dining, ticket sales and merchandising outlets. Goodtill is a simple tool designed to deploy lots of tills in different situations.

Success in Numbers

Here are some factoids to give you a feel for the size and scale of Goodtill’s operations. Not too big, not too small – nimble but stable.


Nearly five years of market heritage


Happy Goodtill users around the world


Transactions processed per year


Successful investment rounds