Start-up | Goodtill

Starting up with Goodtill


We’re here for the dreamers. The people who give up their safe jobs to start a boutique, a bakery, a fancy burger restaurant or a film-themed crazy golf adventureland. With a bar. We’re here for the madcap people who are bold enough to make their business dreams come true.

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One of the great thrills for us at Goodtill is helping start-ups. It’s pretty scary for you, and a lot to think about it, but we help people in your shoes to get their business going every day. Not only do we offer bundles and hardware packages to simplify the process, we’re also here at the human level. We don’t just want to provide you with our products, we want to talk to you about the process and be a part of your journey.

Start-up with Goodtill

This is a typical start-up scenario. This one is for a shop, but it could easily be a bar or restaurant. We’ve outlined six key stages to getting your shop up-and-running.

Stage 1: Build the EPOS Environment

You’ll want this to look great: slick, modern and fast. That’s why we use iPads – familiar for employees and customers, big range of elegant stands, and crucial for the look you want to create.

There are four things you need, A to D. We can provide these for you, as a starter bundle, or you can source your own. Through us, you can pay monthly if you wish. A is the iPad, B is a contactless card reader (fully integrated so no manually keying in the amount), C is the cash drawer and D is the till receipt. Simple.

If you have additional tills, just replicate this setup. In our example, there’s a second POS situated on the counter, with a barista selling coffee and pastries. No shop is complete without a flat white!

Stage 2: Stock Management

We have a simple template for you to fill in with the items, SKUs, cost price, RRPs and so on. Get this right first time, and it’ll make the rest of your life so much easier. We can help too. Our stock management module is very powerful and a key link in the chain.

Stage 3: Third-party Software Integration

Technically, there are two major advantages of Goodtill’s EPOS over more conventional till systems. Firstly, it’s software-based. Secondly, it’s cloud-based. This brings you loads of upside. In this case, it means that we’re already connected, via our cloud platform, to the types of accounting, payment and ecommerce providers that a start-up will also be using. So once you’re on-board with us, you’re good to go with these third parties, just provide some simple logon details and you’re good to go.

Stage 4: Online Ordering

If one of your integrations at stage 3 was ecommerce, then you’ll also be equipping your website with online ordering. Just link that to your stock management system and hey presto, you’ve added clicks to your mortar.

Stage 5: Loyalty Programmes plus Click & Collect

If you’re providing some form of takeaway service for food and beverages, you may wish to add click and collect functionality. We give you a dedicated URL, with your own items (the same as on your till and in your inventory), so that your regular customers can order from the train and collect on their way to work.

We also have a loyalty programme module too, so that those same regular customers can be rewarded for their ongoing custom with incentives and freebies of your choice.

Stage 6: Reporting and Insights

Regardless of the modules you enable, you will gain powerful reporting tools to give you meaningful insights in the performance of your business. Which days are best? Who is selling the most? What lines are the most popular? What loyalty schemes are most successful?

Because our software includes functionality that, for large and complex deployments, would require dedicated third party software, it’s incredibly powerful for start-ups. Out-of-the-box, you have reports and management information in place without paying for additional applications. You’re competing against the big boys, so we thought we should level the playing field.

Stage 1: Build the EPOS Environment

You’ll want this to look great: slick, modern and fast. That’s why we use iPads – familiar for employees and customers, big range of elegant stands, and crucial for the look you want to create.

There are four things you need, A to D. We can provide these for you, as a starter bundle, or you can source your own. Through us, you can pay monthly if you wish. A is the iPad, B is a contactless card reader (fully integrated so no manually keying in the amount), C is the cash drawer and D is the till receipt. Simple.

If you have additional tills, just replicate this setup. In our example, there’s a second POS situated on the counter, with a barista selling coffee and pastries. No shop is complete without a flat white!

Stage 2: Stock Management

We have a simple template for you to fill in with the items, SKUs, cost price, RRPs and so on. Get this right first time, and it’ll make the rest of your life so much easier. We can help too. Our stock management module is very powerful and a key link in the chain.

Stage 3: Third-party Software Integration

Technically, there are two major advantages of Goodtill’s EPOS over more conventional till systems. Firstly, it’s software-based. Secondly, it’s cloud-based. This brings you loads of upside. In this case, it means that we’re already connected, via our cloud platform, to the types of accounting, payment and ecommerce providers that a start-up will also be using. So once you’re on-board with us, you’re good to go with these third parties, just provide some simple logon details and you’re good to go.

Stage 4: Online Ordering

If one of your integrations at stage 3 was ecommerce, then you’ll also be equipping your website with online ordering. Just link that to your stock management system and hey presto, you’ve added clicks to your mortar.

Stage 5: Loyalty Programmes plus Click & Collect

If you’re providing some form of takeaway service for food and beverages, you may wish to add click and collect functionality. We give you a dedicated URL, with your own items (the same as on your till and in your inventory), so that your regular customers can order from the train and collect on their way to work.

We also have a loyalty programme module too, so that those same regular customers can be rewarded for their ongoing custom with incentives and freebies of your choice.

Stage 6: Reporting and Insights

Regardless of the modules you enable, you will gain powerful reporting tools to give you meaningful insights in the performance of your business. Which days are best? Who is selling the most? What lines are the most popular? What loyalty schemes are most successful?

Because our software includes functionality that, for large and complex deployments, would require dedicated third party software, it’s incredibly powerful for start-ups. Out-of-the-box, you have reports and management information in place without paying for additional applications. You’re competing against the big boys, so we thought we should level the playing field.